DETERMINING A CORRECT PROMO STRATEGY: APP INSTALL COST VS. LEAD ACQUISITION COST VS. PRICE PER THOUSAND VIEWS VS. VIEW COST

Deciding between a promotion model suits your initiatives can be tricky. CPI focuses on rewarding promoters for each app installation, ideal when boosting app presence. CPL incentivizes obtaining qualified leads – a great option for businesses targeting actionable conversions. CPM, priced by the